The enclosure of the Old textile factory Roca Umbert was transformed by two days to host the International Technology Market and Audiovisual Contents.
The difference in this edition was the extension of the surface, extending to more existing buildings and spaces.
The conversion carried out, it started again with the use of standard trade fair elements, as an advantage not a constraint to solve the proposal. A homogeneous exhibition to avoid disintegration of space, and to keep the overview of the project.
The proposal was thought from the position of vehicles in the parking, to the signage with its graphic elements to dress all the space. An intervention in all its levels (floors, walls, ceilings) with the use of available materials (panels, carpets, fabrics, vinyls), to differentiate the areas of the enclosure.
The end result was a sustainable trade fair due the subsequent reuse of resources employed.
Surface / 4000 m2
Location / Fàbrica de les Arts Roca Umbert (Granollers, Spain)
Year / 2008
Graphic identity / Grafica
Client / Consorci Mercat Audiovisual Catalunya