The old textile factory Roca Umbert has hosted in the month of April the 8th edition of the MAC, international market about technology and audiovisual contents.
For that reason, it was required a total transformation or an adaptation according to the state of the different buildings from the enclosure and the necessities to satisfy.
The project of the space, given the scale, allowed a processing like an exhibition. From the detail in the use of standard trade fair elements, the treatment of the light, the range of used colours, and the signage design as a crucial factor, all to solve a circuit through the exhibition fair, conference halls, meeting rooms, restaurant, and outdoor space.
The entrance to the fair was emphasized with two prisms of great presence to welcome visitors.
The contribution of design added value to a fair in growth.
Surface / 3000 m2
Location / Fàbrica de les Arts Roca Umbert (Granollers, Spain)
Year / 2007
Graphic identity / Grafica
Client / Consorci Mercat Audiovisual Catalunya